PRICING

A plan that fits your scale.

From your first learning program to enterprise-wide rollout, MaiaCoach scales with the number of active learners and the level of oversight your organization needs.

Pricing is based on the number of active learners. Admin and Author licenses are purchased separately.

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PLANS

Three plans to support every stage of your rollout.

START

For your first MaiaCoach learning programs.

From €19 per active learner/month

10–99 active learners

Roll out MaiaCoach to your first audience and build programs that combine interactive content, scenario-based practice, assessment, and progress tracking.

Create & customize

  • Authoring Tool
  • Content and program customization

Train & practice

  • Interactive AI courses
  • Practical cases and work scenarios
  • Conversational AI simulations

Assess & improve

  • Assessments
  • Skill progress tracking
  • Learner dashboard

Manage & monitor

  • Core program metrics

Support

  • Standard support
Additional licenses
Admin license €99/month
Author license €249/month
Book a demo
RECOMMENDED

SCALE

For rolling out MaiaCoach across multiple teams or audiences.

From €12 per active learner/month

100–999 active learners

Expand your programs across teams, monitor results at scale, and adapt MaiaCoach to your organization’s environment.

Everything in START, plus:

Monitor performance across teams

  • L&D & HR dashboard
  • Advanced analytics for usage, results, and progress

Manage multiple audiences

  • Multi-audience management
  • Manage multiple learning programs

Customize the experience

  • Brand customization

Connect and use your data

  • Data export
  • Integrations with your digital ecosystem

Support

  • Priority support
Additional licenses
Admin license €79/month
Author license €199/month
Discuss your rollout

ENTERPRISE

For large-scale rollouts and complex organizations.

Custom pricing

1,000+ active learners

Scale MaiaCoach across entities, subsidiaries, or countries with advanced governance, integration, and support capabilities.

Everything in SCALE, plus:

Enterprise-scale rollout

  • Volume-based pricing
  • Multi-entity & multi-country

Advanced governance

  • Advanced roles & permissions
  • SSO / SCIM
  • Centralized administration

Integrations & data

  • API & integrations
  • Advanced analytics & BI

Customized experience

  • White label

Enterprise support

  • SLA
  • Dedicated Customer Success
  • Rollout and adoption support
Admin and Author

Pricing tailored to volume and scope.

Talk to our team
LICENSES

3 license types to fit MaiaCoach to your organization.

Each role gets access only to the features they need to learn, manage, or author programs.

LEARNER

Practices, completes interactive content, runs simulations and assessments, and reviews results and progress.

ADMIN

Manages users, audiences, assignments, campaigns, and performance reporting.

AUTHOR

Creates and evolves programs, content, simulations, assessments, and learning experiences.

You only pay for the Admin and Author licenses your organization actually needs.

PRICING MODEL

Pricing that scales with your usage.

MaiaCoach pricing combines the number of active learners with the licenses needed to manage and author your learning programs.

Active learners

Your base price depends on the number of active learners using MaiaCoach.

Administration

Add only the Admin licenses you need to manage your audiences and programs.

Authoring

Add Author licenses for the people who create and maintain your programs.

Volume

The larger your rollout, the lower the price per learner.

Active learnersAdmin licensesAuthor licensesYour MaiaCoach setup
COMPARE PLANS

Choose the rollout level that fits your organization.

Every plan includes the core MaiaCoach experience. Higher tiers primarily add reporting, customization, integration, and governance capabilities.

CategorySTARTSCALE RECOMMENDEDENTERPRISE
LEARNING & PRACTICE
  • Interactive AI courses
  • Practical cases and work scenarios
  • AI simulations
  • Everything in START
  • Everything in SCALE
ASSESSMENT & PROGRESS
  • Assessments
  • Skill progression
  • Learner dashboard
  • Everything in START
  • L&D & HR dashboard
  • Advanced analytics
  • Everything in SCALE
  • Advanced analytics & BI
AUTHORING & CUSTOMIZATION
  • Authoring Tool
  • Content and program customization
  • Everything in START
  • Brand customization
  • Everything in SCALE
  • White label
ROLLOUT & INTEGRATIONS
  • Users and audiences
  • Multi-audience management
  • Data export
  • Integrations
  • Multi-entity & multi-country
  • API & integrations
  • SSO / SCIM
GOVERNANCE & SUPPORT
  • Standard support
  • Priority support
  • Advanced governance
  • Advanced roles & permissions
  • SLA
  • Dedicated Customer Success
  • Rollout and adoption support
FAQ

Questions about MaiaCoach plans.

How is pricing calculated?

Pricing mainly depends on the number of active learners and the plan you choose. Admin and Author licenses are added separately based on your organization’s needs.

Which plan should we start with?

START is designed for initial rollouts of 10–99 active learners. SCALE is for organizations expanding MaiaCoach across multiple teams or audiences. ENTERPRISE supports rollouts of 1,000+ active learners and more complex organizational environments.

Can we upgrade our plan?

Yes. Your setup can evolve as your learner count, covered audiences, or reporting needs grow.

Why are Admin and Author licenses separate?

Not every organization has the same administration and authoring needs. Separating these licenses lets you match them precisely to the people who manage or create programs.

Does the price per learner decrease with volume?

Yes. The price per active learner becomes more competitive as rollout volume increases. Enterprise pricing is tailored to volume and project scope.

Can MaiaCoach connect to our existing environment?

SCALE and ENTERPRISE include different levels of integration. Available capabilities depend on your plan and the environment you need to connect.

What rollout level fits your project?

Tell us about your audiences, programs, and goals. We’ll help you identify the MaiaCoach plan and setup that fit your organization.

Book a demo Talk to our team