AI platform for practicing and developing job-specific skills

Train your teams for the real-world situations they need to master.

MaiaCoach turns real work situations into personalized AI practice, built around your target skills and expected standards. Employees practice applying those skills, receive an assessment, and work on identified gaps through AI coaching and targeted practice.

MMaiaCoach

Create an AI scenario

01 / 05

Choose a business theme to create a contextualized practice scenario.

Scenario generatedAddress a performance issue with an employee
Defensive employeeIntermediate
FeedbackActive listeningAssertiveness

From business standards to measurable progress.

Start with a real work situation, the skills to develop, and your development goals. Each step shows how MaiaCoach turns that framework into practice, assessment, and measurable progress.

The five building blocks of your practice framework

Practice framework

Skills framework

01 / 05

Sales negotiation Negotiate an offer

Target skillFramework defined

Articulate and defend value

RAISONS · Present and defend your position

Assessment criteria3 components
01
Knowledge

Understand the sources of value in the offer and how to compare beyond price.

02
Applied skills

Connect arguments to the customer’s priorities, support them with evidence, and check their impact.

03
Observable behaviors

Make the case confidently, stay factual, and remain open to the customer’s response.

Linked methods
Enhanced RAISONS CAPB

Illustrative example · Focus on a negotiation skill.

Authoring

Authoring Tool

02 / 05
Scenario setupDraft

Negotiate a three-year contract renewal

The customer is asking for a price reduction while keeping the same service scope.

AI persona
Illustrative portrait of Sophie Martin
Sophie MartinProcurement Director
Practice goal

As the account manager, secure the renewal by defending value and tying any concession to something in return.

Target skillsDefend the value of the offer
Negotiate trade-offs
Method & level
RAISONSIntermediate
Target audienceSales team
Negotiation program

Illustrative example of scenario setup and assignment.

Practice

AI simulation in progress

03 / 05
Three-year contract renewal
Illustrative portrait of Sophie Martin, AI counterpart

Sophie Martin

Procurement Director · AI persona

Sophie Martin is speaking…
Illustrative portrait of an employee during a simulationYou

Illustrative preview of a spoken interaction with an AI persona.

Attempt analysis

Assessment & coaching

04 / 05
Overall score · attempt 168 / 100
Method analysisRAISONSNeeds reinforcement
Overall summary

The value is mentioned,
but not yet demonstrated.

You defend your proposal, but the argument still needs to connect to a specific priority and be supported by evidence.

Criteria assessedFocus · Present and defend your position
A value driver identifiedIdentified

Support and business continuity.

Evidence needs strengtheningNeeds strengthening

No concrete evidence or confirmation of the benefit.

Observed evidence
“Our support helps maintain continuity in your operations.”

Illustrative example Three-year contract renewal.

Attempt history

Progress over time

05 / 05

Three-year contract renewal

Overall score improvement+14 points
Attempt 168 / 100
Attempt 276 / 100
Attempt 382 / 100
Criterion practiced

Present and defend your position

+24 points
  1. Attempt 154 / 100
  2. Attempt 266 / 100
  3. Attempt 378 / 100
Progress observed

Value is articulated more effectively

Your arguments are more precise and more closely tied to the customer’s priorities.

More concrete evidence across attempts
Needs reinforcement

Responses to price objections are still inconsistent.

Next priority

Strengthen the solution-oriented response

Keep practicing a well-supported response, then check that it resolves the objection.

Illustrative overall and criterion scores · Mastery is confirmed over time.

AI ROLEPLAY

Two interaction modes, one goal: improve through practice

Adapt the practice experience to your needs. MaiaCoach lets learners practice real work situations through voice conversations or face-to-face with an AI avatar, depending on the level of immersion you want.

Voice conversation

Focus on the conversation

Learners interact naturally with AI and practice leading the conversation, structuring their responses, and reacting to situations as they unfold.

Ideal for increasing practice opportunities and getting straight to what matters: practice.

Interactive AI avatar

Increase immersion

Learners interact face-to-face with a character embodied by an AI avatar. The visual presence makes the scenario feel more realistic and closer to a real professional conversation.

Ideal for increasing engagement and immersion in people-focused situations.

MaiaCoach fits into your learning programs and business needs.

Whether used independently, alongside training, or as part of a group program, MaiaCoach gives teams practice in the situations they truly need to handle.

How can MaiaCoach fit into your learning programs?

Self-paced

Each employee practices individually, at their own pace, on the situations they need to handle.

Alongside instructor-led training

Extend group training with personalized practice before or after the session.

In group training

Reinforce application by having each participant work through targeted simulations.

Assessment mode

Assess skill levels, identify gaps and areas for improvement, then provide targeted practice where needed.

Which business needs can MaiaCoach address?

Management & leadership

Build the skills managers need to support, empower, and handle sensitive people situations.

Explore the scenarios

Sales & negotiation

Train your teams for the key moments in the sales cycle, from prospecting to closing.

Explore the scenarios

Customer service & experience

Prepare teams to handle sensitive customer interactions while protecting the quality of the relationship.

Explore the scenarios

Communication & collaboration

Strengthen impact, assertiveness, and collaboration in complex workplace situations.

Explore the scenarios

Compliance, risk & ethics

Give employees practice making decisions when rules, risks, and competing interests come into tension.

Explore the scenarios

Sustainability & ESG

Train employees to factor sustainability priorities into their decisions, business cases, and conversations.

Explore the scenarios

And your own work scenarios

Your own situations, methods, and development goals can be the starting point for creating or adapting practice scenarios.

Explore the Authoring Tool

Trusted by

BNP PARIBAS SOCIETE GENERALE BANQUE POPULAIRE +X CAISSE D’EPARGNE BPCE ASSURANCES AFG BANK CARDIF BNP PARIBAS GROUP ARVAL BNP PARIBAS GROUP AXA HARMONIE MUTUELLE GROUPE VYV CREDIT COOPERATIF
ANALYTICS & INSIGHTS

Make skill gaps visible — and actionable.

MaiaCoach consolidates practice results to surface observed proficiency, persistent gaps, skills to strengthen, and the groups concerned. L&D teams can then prioritize the next development actions.

Dashboard · L&D

Company view

Tracked goalImprove appointment setting
Practice results
Observed proficiency74 %in practice
Target proficiency85 %defined target
Remaining gap11 ptsto close
Improvement+22 ptsacross attempts
Progress across attemptsTarget proficiency: 85%
Progression of the observed practice level The illustrative level increases from 52 to 74 percent across four attempts, toward an expected level of 85 percent. T1T2T3T4
Skills to strengthen
  • Objection handling
  • Closing the meeting
Priority groupNew advisors
Action priorityStrengthen objection handling

From individual results to collective priorities, every data point should help decide what comes next.

SECURITY & GOVERNANCE

An environment built for demanding enterprise use.

MaiaCoach includes access controls, organization-level data isolation, and governance over conversational data to support demanding enterprise use cases.

Organization-level data isolation

Each organization has its own content, users, and data scope, with dedicated access rules.

Secure access

View and management permissions depend on each user’s role and authorized scope.

Controlled conversational data

Access, processing, and retention of practice data are governed according to their purpose in assessment and progress tracking.

Data protection & privacy

Processing is governed by GDPR principles, with AI governance designed to address applicable AI Act requirements.

Need to evaluate MaiaCoach with your security, DPO, or IT teams?

Talk to our team

Questions before deploying MaiaCoach.

How does MaiaCoach fit into our learning programs?

MaiaCoach adds practice opportunities to your existing learning programs. The platform can be used as a standalone practice environment or extend instructor-led, group, or digital learning so employees can practice, receive personalized feedback, and work on their areas for improvement.

Do we need a complete skills framework to get started?

No. You can start with one real work situation, the skills to develop, and the standards you want to observe. Your existing methods, guides, or training materials can then provide the foundation for structuring the practice.

What do we need to prepare, and who creates the practice scenarios?

A situation to practice, the target employees, and your existing business materials are enough to frame the project. The Authoring Tool lets you create or adapt practice scenarios, and MaiaCoach can also support their design depending on the service level you choose.

What do assessments measure, and how should we interpret progress?

Results describe what is demonstrated during practice activities. Simulations are analyzed against the criteria defined for the situation and the evidence observed in the interaction. Dashboards then show how results change across attempts and the remaining gap to target proficiency. Progress in practice is not, on its own, proof of real on-the-job performance.

How are access and data governed?

Data is organized by company, and access depends on user roles and authorized scopes. Our team can review the applicable setup with your L&D, security, and IT stakeholders.

Can we start with a targeted pilot?

Yes. A pilot can focus on one audience or use case before a broader rollout. Its scope and level of support are defined around your project.

What work situation do your teams need to master next?

Start with a real use case. We’ll show you a sample practice scenario, its assessment, and the targeted follow-up, then outline the content you’ll need and the right way to get started.

After management trainingWhen starting a new roleTo address a recurring challenge